The AI agent that turns website visitors into customers.
Your website earns inquiries.
Your LeadWin agent answers your visitors' questions, shows matching reviews and books appointments. Around the clock, in their language.
Speaks up at the right moment.
It sees which page someone is reading and offers help with exactly that. Quiet interest becomes a conversation.
Answers with your website.
It answers at once from your knowledge and backs it with projects, reviews and articles. Trust builds before anyone gets in touch.
Understands what is needed.
It asks targeted questions and takes requirements as a file too. So you know what it is about before you first talk.
Introduces the right expert.
It introduces the right person from your team with photo and role. Prospects know who they will talk to.
Books the meeting right in the chat.
Prospects pick a free slot from your calendar while their interest is at its peak. No form, no back-and-forth emails.
Hands you a ready lead.
You get an email right away with the contact details and the request. One click opens the request with the full chat in your dashboard.
24/7
Leads after hours too
€0 per lead
More leads, same price
Any language
New customers abroad too
Meetings in the chat
Booked without email back and forth
In 100 seconds
Watch your LeadWin agent at work.
From the first visit to the booked meeting: this is how LeadWin turns the visitors on your website into qualified leads.
The business case
Your most valuable leads are already on your website.
Every visit from SEO, ads or AI assistants costs money or effort. Your LeadWin agent turns more of those visitors into leads without you buying more traffic.
SEO, blog, references
Visitors are looking for answers, and a contact form gives them none.
Google Ads, social ads
Every click costs money, and most visitors leave without getting in touch.
ChatGPT, Perplexity, Gemini
The assistant sends people to your site. That is where the lead happens.
Your LeadWin agent engages them
It answers questions with proof while the visitor is still on the page, and guides them to a request or a meeting.
Do you also do relaunches with an online shop?
Yes. Here are two similar projects and what clients said about them. Shall I suggest a meeting?
Qualified leads and meetings
With project, timeline, budget range and the full chat, ready for your sales team.
You see which channel brings leads
Leads, meetings and conversion by source and landing page.
Straight to your sales team
Every inquiry arrives by email, with contact details and one click into the dashboard.
Sources and landing pages only count visitors who consented to visitor analytics. LeadWin counts leads and meetings for every visitor.
Example conversation
How a question becomes a qualified lead.
Your LeadWin agent backs up its answers, clarifies the need and hands your sales team a qualified lead or a booked meeting.
- An opener for the current page It recognizes the page the visitor is reading and asks a question about exactly that.
- Answers with proof Reviews and social media posts appear as cards in the chat. When it draws on a page of your website, it links to it.
- Needs discovery It clarifies project, scope, timeline and budget, one question at a time. In the example: relaunch or new shop?
- Meeting or request Once the interest is concrete, it introduces the right contact person. The visitor books in the chat or leaves a request.
Example conversation and request with fictional data. Case study cards come with a Feedbax profile.
James Carter
E-commerce Lead
3 days ago
Oak & Loft is live! New store, zero minutes of downtime and more orders than before in the very first month. Our recipe: data first, then the move, step by step.
James Carter
Just now
About
For more than ten years he has guided online shops from first strategy to go-live, six of them focused on relaunches in the middle of running operations. He has been responsible for more than 40 shop projects, from furniture stores to cosmetics brands. With us he leads the e-commerce team: he shapes the concept, plans the migration and stays on after launch until conversion and load time hit the agreed targets. His principle: a relaunch must not cost a single day of revenue.
James CarterE-commerce Lead
30 min
Video call
Pick a time that works for you. You book it with Northlight Studio right here in the chat.
Time zone: Europe/Berlin
Online stores for furniture: 5 things that sell
Nobody buys furniture on a whim. These five points decide whether a visit becomes an order. 1. Large images and 360-degree views: customers want to see fabric, wood and dimensions up close. 2. A configurator for colours, sizes and covers, with the price updating live. 3. Clear delivery times and freight delivery on a chosen date. 4. Samples and fabric swatches, ordered with one click. 5. Showroom appointments, bookable right from the store. In our relaunches we plan all five in from day one. Conversion goes up, and the store never goes offline during the rebuild.
For your sales team
Your sales team focuses on closing deals.
Your LeadWin agent handles first contact, needs assessment and scheduling. Your team gets every inquiry with its history and steps in where it pays off.
Qualified inquiries, instantly by email
The email brings the visitor’s contact details and request. In the dashboard you read the whole chat that led to the inquiry.
Booked first calls with the full backstory
Prospects book the meeting right in the chat. With LeadWin booking, you open the matching conversation straight from the booking email and know the need beforehand.
Price questions settled before the first call
The agent names a realistic price range from your cost structure, and the negotiating happens in the first call. Anyone outside the budget knows it before the first phone call.
Special requests become inquiries too
If someone asks about a service that is not in your data, the agent passes the question on to you with the contact details. No prospect gets lost.
Your team takes over in one click
When a visitor asks for a person, LeadWin notifies your team by email right away. Your team takes over in the same chat, with the full history.
An alert once a visitor shows buying intent
With the visitor’s consent, LeadWin weighs visits to pricing and contact pages, time on site and return visits. When someone shows clear interest, you get an email right away and start the chat yourself.
Proof in the conversation
Your reviews win trust before anyone reaches out.
Your LeadWin agent shows reviews from Google, Trustpilot, Trusted Shops and ProvenExpert in the conversation and right on the chat button.
Example data. Your real reviews come from the platforms you connect.
Relaunch without a revenue dip
Four months to launch, no ranking losses, much better load times. The customer data migration went off without a hitch.
Daniel Brooks · Nordlicht Living · Mar 2026
Clear communication, deadline met
Weekly demos, open items always transparent. We adjusted the timeline twice, and the result was worth it.
Sarah Wilson · Volk Werkzeuge · Jan 2026
A store we maintain ourselves
The team brought our editors along and documented everything. Today we build landing pages on our own.
Thomas Reed · Anders Sport · Nov 2025
+38% shop revenue
Example
With a Feedbax profile
Nordlicht Living
Shopware relaunch · 4 months · furniture & interior
−52% load time
Example
With a Feedbax profile
Volk Werkzeuge
B2B store · headless · spare parts catalog
4 months to launch
Example
With a Feedbax profile
Anders Sport
Migration · content maintained in-house
With a Feedbax profile
Case studies and badges appear in the chat.
From day one, your LeadWin agent knows the services, projects and verified reviews in your Feedbax profile, and shows them when visitors compare.
- Knowledge without setup Your profile, services and case studies are its knowledge base from the start. Nothing to upload.
- Verified reviews Reviews, badges and awards from your profile appear in the chat and on the chat button.
- Always up to date Your LeadWin agent picks up new reviews and case studies from your Feedbax profile automatically. Nothing to maintain twice.
Feedbax profiles are for IT service providers and digital agencies. From Feedbax Business, a LeadWin plan is already included. Without a profile, your LeadWin agent works from your website and your own content.
A matching project, and what the client said about it:
Features
Everything your LeadWin agent needs to sell.
You run your LeadWin agent without any coding. Knowledge, outreach, rules and look are all set up in one place.
Answers the questions your sales team usually handles
LeadWin reads in your website, documents, profile and social media and summarizes them. The more your agent knows, the fewer questions end up with your team.
See all knowledge sources- Website: Your agent always knows your most important pages, plus the page the visitor is reading right now.
- Documents: Presentations, brochures and price lists as PDFs, scanned ones included.
- Live Search: When the knowledge does not cover a question, the agent searches your website and reads up to three matching pages.
- Social media: Your agent shows matching posts and videos from LinkedIn, YouTube, Instagram, TikTok and X right in the chat.
- Help center: Your agent answers from your help articles, whether written in LeadWin or taken from your Intercom Help Center. If you like, the LeadWin help center runs on your own subdomain.
- Company profile and reviews: Services, reference clients and awards, plus reviews from Google, Trustpilot, Trusted Shops and ProvenExpert.
Actively draws visitors into a conversation
Chat bubbles, conversation starters and follow-up questions lead visitors step by step to an inquiry or a meeting. LeadWin suggests the texts for you.
More on proactive outreach- Chat bubbles: A short question above the chat button opens the conversation, with its own text for your most important pages.
- Automatic chat bubbles: For all other pages, LeadWin writes the question itself, aimed at your goal.
- Starters and follow-up questions: Up to three starter questions at the beginning and three suggestions under every answer. If you want, they lead to a first call.
- Campaigns: Offers and news as a card or dialog, with a meeting or an inquiry as the next step.
- Multilingual: Answers in the visitor’s language, interface in German, English, French and Dutch. LeadWin translates your texts automatically.
Qualifies by your sales rules
You set out in plain sentences how your agent qualifies. For example: “Ask about the scope first. We don’t take projects under €5,000, say so openly.”
More on instructions- Instructions: Changes take effect immediately. No instruction overrides the fixed safety rules.
- Cost structure: Hourly rates, flat fees and packages, taken from your website or a PDF if you like.
- News: The agent mentions running offers and fully booked weeks whenever they fit the question, until you remove the entry.
- Form of address: Casual or formal, to suit your customers, in every answer and every chat bubble.
Guided setup, no IT project
LeadWin suggests your company profile from your website. A checklist shows every next step and ticks itself off.
More on setup- Live preview: Test every change right away. Test conversations don’t count against your conversation allowance and create no inquiries.
- One short snippet: Added once in your website system or tag manager. It loads after your page and doesn’t slow it down.
- Your look: Logo, position and color scheme to match your website.
- Multiple websites: Each website or brand gets its own agent. You share website knowledge, documents and social media between them.
Every feature in detail
- Proactive outreach Speech bubbles draw visitors into a conversation.
- Reviews and references The agent shows your best reviews when prospects hesitate.
- Knowledge sources The agent answers from your website, documents, social media and help center.
- Appointment booking Prospects book first meetings right in the chat.
- Inbox and leads Your sales team sees every inquiry with the full chat.
- Team and handover Your team takes over ongoing conversations with one click.
- Your help center Help articles in the chat and at your own address, translated automatically.
- Analytics You see which pages and channels bring in leads.
- Instructions The agent clarifies needs and budget by your rules.
- Setup Your agent goes live in minutes.
Integrations
Your agent uses calendars, reviews and social media.
Meetings land in your calendar, reviews and posts show up in the conversation. You connect everything in the LeadWin dashboard, and on your website a short snippet is all it takes.
Calendar and meetings
- Google Calendar
- Microsoft 365
- Calendly
Reviews
- Trustpilot
- Trusted Shops
- ProvenExpert
Social media
- YouTube
- TikTok
- X
Knowledge
- Pages of your website
- PDF documents
- Your own help center
- Intercom
Website
- Your website system, via snippet
- Tag manager
- Your own buttons open the chat
Optional with Feedbax
- Feedbax profile with case studies and badges
Data protection
Hosted in Germany, covered by a DPA.
LeadWin is built to the strict standards of the GDPR. Your business’s data and your visitors’ data are stored in Germany, and a data processing agreement governs how they are processed.
Servers in Germany
All data is stored on servers in Nuremberg, the encrypted backups in Falkenstein.
DPA included
You sign the data processing agreement under Art. 28 GDPR during setup. It is based on the European Commission’s standard contractual clauses.
No training on your data
We call the AI model with storage switched off. Conversations never feed any training and are deleted there after 30 days at the latest.
Analytics only with consent
Visitor analytics only run when your visitors agree. The chat works without it.
Every service disclosed
Every service involved is disclosed in the DPA and the privacy notice. We tell you about changes in advance.
A paragraph for your privacy policy
Your dashboard has a ready-made paragraph for your website that you only need to copy.
Where a service outside the EU is involved, such as OpenAI in the US for the AI answers, the EU-U.S. Data Privacy Framework or the European Commission’s standard contractual clauses apply.
Common questions before you start
What does LeadWin do on my website?
Your LeadWin agent advises visitors around the clock from your knowledge, backs its answers with reviews and posts, and guides prospects to an inquiry or a booked meeting. Your sales team gets every inquiry with the conversation history.
What does my sales team get from an inquiry?
An email right away with the visitor’s contact details and request. The dashboard holds the whole chat and a newly created contact with its history. You pay for conversations, never per lead.
How quickly is LeadWin set up?
Your agent is ready in a few minutes. LeadWin suggests your company profile from your website, you write your instructions and add the snippet. A checklist shows every next step, and you add everything else while your agent is already advising visitors.
Do I have to build conversation flows?
No. You describe how your LeadWin agent advises in plain sentences under Instructions. Knowledge, look and booking are set up in the LeadWin dashboard. In the live preview you test every change before visitors see it.
Do I need a Feedbax profile?
No. LeadWin suggests your company profile from your website, and your LeadWin agent shows reviews from Google, Trustpilot, Trusted Shops and ProvenExpert. With a Feedbax profile it also shows your projects as case studies and takes the reviews from your Feedbax profile.
Which languages does the agent advise in?
Your LeadWin agent replies in the language the visitor writes in. Its interface comes in German, English, French and Dutch, at no extra cost on every plan. LeadWin translates your texts automatically.
What does LeadWin cost and how long does a plan run?
You start for free: for 7 days you try the features of Pro, no payment details needed. Then you keep using Free or pick a plan. Plans are billed monthly, or yearly for less, and you can cancel up to the last day of the billing period. All amounts are on the pricing page.
What happens when my conversations run out?
On every paid plan, LeadWin automatically adds a small conversation pack, at most 3 times a month, and you get an email each time. If you’d rather book packs yourself, switch off the automatic reload per agent in the dashboard.
Can visitors book a meeting right away?
Yes, from Basic and during the trial. You use LeadWin booking, synced with Google Calendar or a Microsoft 365 business account, or embed your Calendly link. Video meetings automatically get a Meet link when Google Calendar is connected, and a Teams link with Microsoft 365 and a Teams license.
Can my agent give wrong answers?
Yes, AI answers can contain mistakes. That is why your LeadWin agent only links to your own sources and never promises a service that is not in your data. It passes such questions on to you as a clarification request. You test important questions beforehand in the live preview.
Where is LeadWin hosted?
The servers are in Nuremberg and the encrypted backups in Falkenstein, both in Germany. Some features use further services, such as OpenAI in the USA for the AI answers. The data processing agreement and the privacy notice name every service involved.
Is there a data processing agreement?
Yes. You sign it when you set up your account; without it, there is no code for your website. Visitor analytics and the interest score only run with consent, and the chat works without it. In the dashboard you also find a ready-made text for your privacy policy.
Starting today, your website advises every visitor.
Your LeadWin agent qualifies around the clock and reports every inquiry right away. During the trial you use every Pro feature.
Free stays free forever, and paid plans start at €19 a month. All prices and features
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7-day free trial, no payment details