LeadWin · Guide your agent
Tell LeadWin how you want to win customers.
Describe your target customers, your approach and your goals. LeadWin uses your guidance in conversations. Update it and try it out whenever you like.
What this helps you do
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Describe in plain language how LeadWin should guide visitors.
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Define which questions matter and when to suggest getting in touch.
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Check examples and refine your instructions step by step.
Simply in your own words
One instruction changes the conversation.
Your goals, your tone, your priorities. Choose an example instruction and see how it changes the answer.
Your instruction
When asked about our experience, show a relevant project. Briefly explain the problem we solved for the client.
How LeadWin could respond
We are planning a shop relaunch. Can you help?
Yes. For Nordlicht Living, we rebuilt the shop and simplified mobile shopping. You can explore the project here.
Your instruction
For a relaunch, first ask about the current shop system. Ask one question at a time.
How LeadWin could respond
We are planning a shop relaunch. Can you help?
Happy to help. To understand your project better, which shop system are you currently using?
Your instruction
When interest becomes concrete, offer an introductory meeting with our e-commerce expert. Explain what the visitor can discuss.
How LeadWin could respond
We are planning a shop relaunch. Can you help?
That sounds like a good topic for James, our e-commerce expert. In a first meeting, you can discuss goals, scope and next steps.
Interactive example with fictional data and prepared answers. Test your own agent in the dashboard.
The four parts in detail
Give your agent a clear brief.
Build trust until the lead is ready
The LeadWin agent builds trust deliberately: matching case studies, customer quotes, deeper website pages and expert cards. When the interest fits, it leads to an enquiry or a booking.
- Evidence instead of claims: case studies and reviews appear exactly on the matching topic.
- Expert cards show who is behind it; website pages deliver the details.
- Only once the interest is concrete: enquiry or booking, with exactly one CTA.
News
20% off every website relaunch until the end of March. We are fully booked in April.
Promotion over? Delete the line. It is gone from the next message on.
He knows what is true this week
Add current offers or available capacity. LeadWin uses these details when relevant. Keep them up to date in one place.
- One line instead of a prompt change: write it, save it, live from the next message on.
- It lands where it answers something, not as a banner read out to every visitor.
- Nothing written, nothing mentioned: without an entry he behaves exactly as before.
Your tone, your priorities
Add tone, priorities or facts, for example "Emphasise our SAP expertise" or "On pricing questions, point to a free first consultation". You test changes in the live preview.
- Up to 2,000 characters of free text, in your words, no flows.
- The safety rules of the LeadWin agent always stay active; instructions do not override them.
- Live from the next visitor message on, with no need to reinstall the code.
Emphasise our SAP expertise. On pricing questions, point to a free first consultation.
Gladly!
SAP integrations are our speciality.
On costs, we sort everything out best in a free first consultation.
PPC & performance marketing
Hourly rate performance marketing: €100 to €150
Setup fee (account structure, tracking): €1,500 to €3,000 one off
Management fee: 15% of the media budget, min. €800/month
"Google Ads + Meta, media budget €4,000"
Give helpful guidance on pricing.
Store your price structure, terms and typical project phases. The LeadWin agent uses them when visitors ask about costs, and estimates effort and approach realistically.
- Hourly rates, flat fees, setup fees, formatted the way your quote is.
- The more concrete the figures, the more realistic the AI estimate for visitors.
- Typical sequences and milestones make the approach easy to follow.
Good to know
What can I change with a prompt?
You can describe the tone, follow-up questions and conversation goals. For example: ask about the project goal first, show a relevant case study, then offer an introductory call.
Does a prompt replace setting up knowledge and booking?
No. Instructions guide the conversation. You set up knowledge sources, references and booking in their respective areas. LeadWin then uses the content and features you have provided.
Your goals set the direction.
Write the instructions, add the prices, test it in the live preview: done.